Panasonic Marketing Europe

Who we are

Panasonic Industrial Medical Vision

Panasonic Industrial Medical Vision provides applications for various segments such as medical, life science, ProAV, industrial or security. The product portfolio includes micro and module camera solutions as well as operating room cameras and recording systems.  End-user, system integrators or distributors can choose from a range of full product solutions and component vision technology.

- See more at: http://business.panasonic.co.uk/professional-camera/products-and-accessories/imv#sthash.gixGQFiP.dpuf

Panasonic Micro Camera Solutions

The Panasonic IMV micro cameras are suitable for many applications in the medical environment (hospitals, microscopy), life science (research facilities, laboratories),  industrial inspections, ProAv (natural documentaries, sport productions). Panasonic has created a flexible range of remote head cameras including the 1MOS GP-KH232E  and the 3MOS GP-US932X.

Panasonic OEM Micro Camera Solutions

Panasonic Industrial Medical Vision OEM Micro Camera Solutions provide lightweight, flexible and high-performing CMOS complete technology solutions, including recording possibilities. The 1MOS & 3MOS OEM micro cameras are suitable for many applications, including medical (hospitals, microscopy), industrial (quality control, inspection), life science (research facilities, laboratories) and ProAV (nature documentaries, sport productions).

- See more at: http://business.panasonic.co.uk/professional-camera/products-and-accessories/imv#sthash.gixGQFiP.dpuf

Our values

Panasonic invites you to ‘Think again’

Panasonic Business has today announced the launch of ‘Think again’, a new integrated advertising campaign that asks people to reassess what the Japanese manufacturer means to them.

The playful campaign asks the question, “You thought Panasonic just made great TVs?” before inviting people to ‘Think again’ with a series of facts, world records and case studies that highlight the company’s B2B pedigree.  

For instance, did you know that, for each of the last three decades, Panasonic has been the world’s leading patent producer? Or that Panasonic leads the world in rugged computers, high brightness projectors and in-flight entertainment systems?

The campaign mini-site (http://business.panasonic.co.uk/think-again) features dozens of fascinating facts and introduces visitors to a selection of case studies, including how Panasonic ensured the Sochi Olympics was the best protected Games in history, thanks to a record number of CCTV cameras.

Commenting on the new campaign, Stephen Yeo, European Marketing Director for Panasonic Business, said, “Panasonic has built up an excellent reputation for producing high quality electronic products, but most people would only really know us for great TVs and cameras. In fact, our products are all around you, many embedded in other things like cars, phones, and domestic appliances. Every day, you will probably use something made by Panasonic in your home or working life.

“While you may know us for excellent TVs, sales of business and industrial products are actually over 70% of our business, we hope this campaign can help balance the perception a little.”

- See more at: http://business.panasonic.co.uk/professional-camera/news-and-events/panasonic-invites-you-to-think-again#sthash.fYmqqqiy.dpuf