Barco

Barco, a global technology company, designs and develops visualization products - encompassing the entire visualization spectrum - for a variety of selected professional markets: entertainment & corporate, healthcare, industrial & government, and defense & aerospace. By offering top-quality, user-friendly imaging products, we enable our customers to optimize productivity and business efficiency.

Supporting healthcare professionals a billion times a year

Throughout healthcare facilities all over the world, medical professionals use Barcos' market-leading medical display technology - day in and day out.

Prime examples include the Dutch national Institute for Public Health and the Environment, China's Shengjing Hospital, the Royal National Orthopedic Hospital in the United Kingdom, the Prince of Wales Hospital in Australia, St Luke's International Hospital in Japan, and Italy's National Institute for Cancer Research.

Enabling bright outcomes

Imagine a way to see, sense, and share the intangible. It’s what happens when big data becomes knowledge. When images become insight. And when experiences come to life.

That’s what Barco is all about.

In a world where data and rich content are expanding exponentially, we empower you with impressive visualization and innovative collaboration solutions to help you make meaningful connections.

For us, it’s you – the customer - that counts. We help you achieve your goals, whether it’s protecting the health and safety of millions, creating magical moments, or supporting people to work smarter together.

We help you get the most out of what you do every day. So together, we create brighter outcomes, around the world.

Going for sustainable impact

Our sustainability strategy is an integral part of our corporate strategy, 'Enabling bright outcomes'. Because we believe growing our company goes hand in hand with helping our people and the communities around us thrive, while safeguarding our planet. That's why our sustainability strategy focuses on these three pillars: Planet, People, and Communities.

We use the Sustainable Development Goals (SDGs) defined in the UN Agenda as a guideline to shape our approach and scale up our contribution to the areas that matter most to society and where we can achieve the greatest impact.

Medical imaging & workflows

Visible outcomes

We help medical professionals enable better health outcomes and work more efficiently in an increasingly complex healthcare enterprise.

Better health outcomes

We connect healthcare professionals at almost every patient touch point, from the imaging room, to radiology, through specialist consultations and in the surgical suite. By providing medical staff with the complete and most accurate picture, we enable more informed decisions, when and where it matters most.

Enhance clinical workflow

All of our medical solutions have been designed to help improve clinical accuracy, boost productivity, simplify workflow, and enhance ergonomics. Whether you’re a dermatologist, oncologist, surgeon or radiologist, our technology allows you to focus on your patients first.

Save time and money

With healthcare enterprises becoming more complex (hospital consolidation, stricter medical regulations, etc.) and the need for more personalized care, efficiency is key. We help you save time, money, and resources through automation of medical workflows, worry-free compliance with medical standards, insightful reporting, and other clever benefits.

Our ambition

Barco’s mission is to enable bright outcomes by transforming content into insight and emotion. In order to achieve that mission, we offer best-in-class, networked visualization solutions (hardware and software) and related services.

Our strategy

We have worked hard over the past few years to drive our growth and strengthen our global leadership position in three key markets: Entertainment, Enterprise and Healthcare.

Based on our strong foundation (people, operational excellence, global presence, strong brand, technology leadership, solid financials and leadership in core markets), we are now taking the Barco strategy to the next level. To advance our growth while improving outcomes for all stakeholders, we will focus on performance in the first few years, combining our innovation efforts with a clear emphasis on executional excellence.

Our objectives

2013 - 2014

Gear up for growth in networked visualization global leadership

2015 - 2017

Strengthen global leadership in three target markets

2017 - 2020

Focus on performance

All three markets that we’re active in, are healthy markets where we have constructed a strong base for our future. Even still, we want to step up our strategy in the coming years. While putting together a balanced portfolio of growth initiatives, we will also concentrate on improving the performance of our core businesses, i.e. strive to reach execution – operational and commercial – excellence and nail down profitability.