Who we are
In late 1999, out of an urge to innovate and excel, John Bottjer, Nizar Mullani, and Thorsten Trotzenberg - the three gentlemen in 3Gen - founded 3Gen LLC as a cutting-edge product design and development company situated in beautiful Orange County, California.
At the 2001 meeting of the American Academy of Dermatology in Washington, D.C., we launched the DermLite DL100, the world's first polarized pocket dermatoscope – at a time when dermoscopy in the United States had very few users and even fewer fans. Ever since then, we have been tireless in our efforts to help increase dermoscopy awareness and knowledge throughout the world, and the portability and ease of use of our products, combined with our adaptable, user-centric approach, as well as our direct and indirect investments in research, most certainly played no small part in ensuring substantial growth in dermoscopy.
Initially a classic garage operation, today's headquarters in San Juan Capistrano is a state-of-the-art facility where skillful technicians assemble and service our product line. Other team members are located all over the United States and beyond and develop, maintain and travel the world to promote our world-class product portfolio.
With our founders' decades of experience in the design, engineering, and marketing of medical products as well as a solid foundation in imaging technology, we strive to be the leading force in the rapid development of innovative, technologically advanced and, most importantly, highly practical imaging products designed to help optimize the day-to-day workflow of today's and tomorrow's medical professionals.
The technology we incorporate into our products allows us to create design solutions with much better performance characteristics, greater efficiency, and longer life. But more importantly, we utilize a user-centric design approach that evolves making the user's life simpler and easier, with simple-to-use and intuitive products, allowing our customers to focus on what is truly important: the patient.
We back up our user-centric approach, since as much as we believe in our products, we do not believe in unhappy customers. If you find, for whatever reason, that you are not completely satisfied with your 3Gen purchase, you may return your product and we will fully refund your purchase price.*
Speed and efficiency is important to all medical professionals. We know that time is money. Therefore, we design our products to be among the most affordable products at this level. Although we integrate only the best lighting components, optical lenses and energy sources, we try to keep our products simple, straightforward and, as a result, extraordinarily affordable.
Looking ahead, we realize that in today's world, new technology becomes old technology very quickly. We do everything in our power to move at high speeds and to be among the first to combine emerging and proven technologies to create even more functional and easier-to-use products.