Research software InsightLab

eye tracking

Overview
InsightLab is a dedicated eye tracking research software platform for designing, recording and analyzing screen-based studies. It supports precise gaze data collection and validated analysis workflows for scientific research.

Key capabilities

• Experimental design and controlled presentation of static and dynamic stimuli
• High-precision gaze recording and synchronized data capture
• Metrics and visualizations: fixations, saccades, heatmaps, scanpaths and AOI analysis
• Data export for statistical analysis and reporting

Complete research workflow
Researchers can create experiments, present stimuli, record gaze behaviour and perform in-software analysis including metric extraction, AOI statistics and visualization, all within a validated environment.

Evaluation and trial
Evaluate InsightLab with a 4-week free trial. Researchers based in the European Union may contact us to request the evaluation package, which includes the Lite 120 eye tracking hardware and InsightLab experimental and analysis software. Complete the form and describe your research focus to get started.

Target research fields

• Psychology and neuroscience
• Linguistics and reading research
• Usability, UX and human-machine interaction
• Consumer research and marketing studies