Active Birth Pools

Who we are

Active Birth Pools, established in 1987, has a rich history of pioneering and revolutionizing the use of water for labor and birth.

With a focus on safety, value, and performance, Active Birth Pools has become a leading choice for midwives and hospitals worldwide.

Superior Design and Ergonomics

Active Birth Pools has continuously evolved its designs in collaboration with midwives, mothers, obstetricians, and health and safety experts.

This collaborative approach led to the world's first specially designed hospital-grade water birth pool.

The pools feature ergonomic designs that prioritize the comfort of both mothers and midwives. For example, the pools offer a wide rim for midwives to rest their arms and legs comfortably, akin to sitting at a desk.

Mothers benefit from various supported positions, including sitting, kneeling, and squatting, thanks to the pool's shaped edges.

Material Quality and Durability

The pools are crafted from Ficore®, a proprietary material with unique qualities, making them more durable, practical, and safer compared to other materials.

Ficore® pools exhibit superior heat retention, reducing heat loss to only 0.7 degrees per hour, which is highly beneficial during prolonged labor.

Additionally, the material is resistant to bacteria, cleaning agents, and harsh disinfectants, ensuring high standards of hygiene and safety.

Safety and Hygiene

Active Birth Pools' design minimizes the risk of injuries with features like slip resistance and less slippery surfaces.

The one-piece construction of Ficore® enhances water safety and hygiene by preventing bacteria growth environments.

Also, seamless construction and smooth surfaces facilitate more effective cleaning and maintenance.

Comfort and Support

Active Birth Pools' designs are centered around comfort and support for mothers.

The buoyancy of water in the pools supports the mother's body weight, allowing for relaxation and ease during labor.

This buoyancy also makes it easier for mothers to adopt and shift between upright or squatting positions, which are known to be beneficial during labor.

Positive Feedback and Endorsements

The company has received numerous positive testimonials from midwives, healthcare professionals, and mothers.

These testimonials highlight the pools' comfort, ease of use, safety, and practicality.

Such endorsements are a testament to the company’s commitment to quality and user satisfaction.

Innovative Features

Active Birth Pools has integrated modern features like multi-color LED lighting and Bluetooth sound systems in their pools. These features create a conducive atmosphere for physiological labor and natural birth, enhancing the overall birthing experience.

Longevity and Sustainability

A significant advantage of Active Birth Pools is their durability and sustainability. Pools made from Ficore® have a life expectancy exceeding 25 years, making them a more sustainable option compared to other water birth pools with shorter lifespans.

Active Birth Pools stands as a prime choice for midwives and hospitals due to its dedication to quality, safety, and innovation.

The company’s approach to ergonomic design, coupled with the use of superior materials and attention to user feedback, positions it as a leader in the water birth pool market.

With their pools, hospitals and birthing centers can offer a safer, more comfortable, and more sustainable birthing environment, leading to better outcomes for both mothers and midwives.

Winner: Building Better Healthcare Awards

Winner: European Design Awards

Our values

Active Birth Pools, established in 1987, has played a pioneering role in the use of water for labour and birth.

Their values and approach can be comprehensively understood by examining various aspects of their operations and products.

Innovation and Pioneering Spirit:

Active Birth Pools helped pioneer the use of water in labour and birth, working closely with midwives, mothers, obstetricians, and experts in infection control and manual handling.

This collaborative approach led to the development of the world's first specially designed hospital-grade water birth pool, demonstrating their commitment to innovation and improvement in maternity care​​​​.

Safety, Value, and Performance:

The company emphasizes these core principles in their products. They focus on producing birthing pools that are safe, offer great value, and perform exceptionally. This focus is evident in their use of specialized materials like Ficore®, a proprietary material known for its durability, practicality, and safety features. Ficore® pools, for example, retain heat efficiently and are resistant to bacteria and harsh disinfectants, ensuring high standards of hygiene​​​​​​.

Ergonomic Design:

Active Birth Pools employs evidence-based, user-centred ergonomic design principles. Their pools are crafted to meet the comfort needs of both mothers and midwives, featuring designs that support various positions like sitting, kneeling, and squatting. The wide rims of the pools allow midwives to rest comfortably, akin to sitting at a desk, which showcases their consideration for both the users' comfort and practicality​​.

Customer Feedback and Endorsements:

The company values customer feedback and has received numerous positive testimonials from healthcare professionals and mothers. These testimonials often highlight the comfort, ease of use, safety, and practicality of the pools, reflecting the company's dedication to quality and user satisfaction​​.

Sustainability and Longevity:

Active Birth Pools places importance on sustainability. Their pools have a life expectancy exceeding 25 years, making them a sustainable choice in comparison to other birthing pools with shorter lifespans. This longevity not only provides value for money but also aligns with environmental sustainability principles​​.

Global Reach and Experience:

With a history spanning several decades, Active Birth Pools has supplied thousands of water birth pools worldwide. Their extensive experience and knowledge in the field have made them a leading choice for hospitals and midwives globally. This worldwide reach underlines their commitment to improving maternity care on a global scale​​.

In summary, Active Birth Pools' values are centred around innovation, safety, ergonomic design, customer satisfaction, sustainability, and a global perspective in improving maternity care. These values have guided their operations and product development, positioning them as a leader in the water birth pool market.

Our presence around the world