Brady EMEA

Who we are

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places.

Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries.

Laboratory label identification: Printed laboratory labels, engineered specifically to identify samples, help avoid sample loss and a lot of frustration

A wide range of specialised labels is available to fit every sample in every laboratory application. Need to identify specimen tubes and store them at -196°C? Our labels won't break a sweat. Need slide identification throughout the staining process? Not a problem. Labels that stay attached on your straws, conicals, vials and other glassware? Look no further. Brady laboratory labels are precise, reliable and efficient.

When printed with a Brady portable or benchtop printer, sample labels will not smudge or smear when exposed to typical laboratory chemicals. Thanks to crisp, quality prints, you will no longer lose time deciphering illegible handwriting. For every sample container, a legible and precise label that stays attached during processing can be available almost immediately when designed with Brady Workstation apps and printed with a compact Brady printer in your lab.

Brady specialists can support you to select the most efficient labels, apps, printers and scanners for your needs. Count on us to implement the solution in your laboratories, right up to sample identification automation that can be linked to LIMS and integrated in existing networks. Tech - and after sales support are available to keep sample identification solutions up to date and working at maximum efficiency.

Our values

When it comes to identification, safety and compliance, there’s a clear advantage to working with Brady. We put our customers first in everything we do. Our goal is to give you an unrivalled customer experience. We are relentlessly committed to performance and excellence - in our products, services and people. Our products and solutions perform in ways that others simply can’t match. Our people perform in ways that regularly exceed your expectations, and our focus and discipline work toward solid, long-term performance for our customers. In short, Brady is the company you trust when performance matters most.

A Culture of Performance:

At Brady, commitment to exceptional performance drives our business decisions every day. We design our products to perform in ways that others simply can't. Our people perform in ways that regularly exceed expectations. And our focus and discipline as a company has led to solid, long-term performance for our shareholders. In short, when performance matters most, Brady is the right choice.

Our products perform:

Brady products are not your average labels, signs and die-cut parts. Brady products perform no matter what - in extreme manufacturing temperatures, in chemicals and weather exposure, some even in electrical blackouts - providing critical information that protects premises, products and people, whenever and wherever it's needed. And we set the standards for precision, quality, durability and reliability. So when product performance matters most, Brady is the right choice.

Our people perform:

At Brady, our people are simply the best. They're experts at what they do and they work tirelessly to do it better than anyone else. They put the customer at the center of everything, and they never compromise when it comes to honesty and integrity. Brady employees continually raise the performance bar, for themselves and for others. The result? The best customer service, exceptional quality, and real value. So when the performance of the people you're dealing with matters most, Brady is the right choice.

Our company performs:

Brady's vision is to be the market leader in all our businesses in order to achieve sustainable top tier growth and profitability. How? Through discipline and focus on our growth strategies: global expansion, strategic acquisitions, innovative proprietary products and market development. Our team is committed to building value for our customers, our employees and our shareholders. So when company performance matters most, Brady is the right choice.