Precor

Who we are

Precor is a global leader in providing fitness equipment, designed and built for effective workouts that feel smooth and natural. Our equipment is chosen by health clubs, hotels, spas, and individuals all over the world. Precor is a part of Amer Sports Corporation, whose brand portfolio also includes Salomon, Wilson, Suunto, Atomic, Arc’teryx and Mavic.

For three decades, we’ve driven fitness forward with a passionate focus on ergonomic motion, proven science, and superior engineering. In fact, Precor is the creator of the original Elliptical Fitness Crosstrainer® (EFX®). We constantly study and anticipate the needs of the people and organizations we serve, and continually redefine the levels of innovation, quality, and service necessary to deliver the very best fitness experiences.

Our Vision: An exceptional workout keeps you coming back. And exceptional equipment makes it feel like second nature. This is where Precor thrives. We design smooth, flowing, and precise fitness equipment – all with the goal of improving the ways people improve themselves.

Our values

"Fitness Made Personal" is a direct extension of the Precor Mission.


It is a reminder of what we strive to be and how we are different than others in our industry. Fitness is our business. We strive to bring a personal touch to the experience of every exerciser, relate to operators in our industry in a personal way, and cultivate a culture that believes in mutual respect and the overwhelming returns of sharing.